Larry Weber
Chairman and CEO, Advanced Marketing Services
The Interpublic Group of Companies, Inc.
Founder, Weber Shandwick Worldwide


Larry Weber started his own public relations company, The Weber Group, in 1987. The company was unique in its focus on technology and its location in Cambridge, Massachusetts, an area soon to become the interactive capital of the world. Weber built strong relationships with clients, but also with visionaries and leaders throughout the technology community. Within ten years, The Weber Group was the world's largest and most established technology public relations firm.

Weber's philosophical style and international success attracted the attention of marketing communications conglomerate The Interpublic Group of Companies, which purchased The Weber Group in 1996. Weber was named chairman and CEO of Weber Public Relations Worldwide and under his leadership, the firm grew to become the ninth largest public relations firm in the world. In January 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services group, which includes the company's public relations, research and analysis, events, entertainment and sports management holdings. He is chartered with building a set of marketing services companies designed to meet the communications needs of 21st century organizations. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world's largest public relations firm. Weber serves as founder of the new firm, while continuing in his Interpublic role.

Stemming from his intense personal interest in technology, Weber imparts a philosophy upon his own companies to aggressively adopt technology to drive the improvement of communications. His personal interest and expertise in applying technology to the communications field led to his founding of Thunder House, an online marketing firm that helps clients deploy innovative interactive marketing programs. Thunder House also was purchased by Interpublic and forms the core of its interactive marketing communications offerings. Recognized as a visionary in this arena, Weber meets regularly with industry and government leaders and is a featured speaker at conferences and business schools including MIT Sloan School of Management, Harvard University and Cornell University.

Cited by Boston Magazine as "more influential than the president of Harvard University," Weber co-founded and is Chairman of the Board of Directors for the Massachusetts Interactive Media Council (MIMC), the largest interactive advocacy organization in the world. Weber also serves on the board of several technology-related and nonprofit organizations, including Technology Review, MIT's magazine of innovation, Modem Media, EchoMail, Port Financial Corp., The Museum of Science, The Boston Symphony Orchestra, The Council on Competitiveness, and The Isabella Stewart Gardner Museum.

Weber is currently at work on his second book, The Morphing of Marketing, which will be published by Random House/Crown Business in the fall of 2002.

Weber holds a bachelor degree in English from Denison University and studied at the London School of Economics in his junior year. He continued his education at Antioch College in Oxford, England, where he earned a master's degree in Writing.